Become a Growth Expert
Get the skills and systems you need to drive continuous growth with this Growth Marketing Minidegree.
- Taught by industry practitioners, not just conference speakers and theory peddlers.
- Gain a holistic understanding of growth across all channels and on an organizational level.
- Get results by implementing processes that have actually worked.
Some of the companies that train their teams at CXL Institute:
Complete your training and become a CXL Certified Growth Marketer.
- Combine quantitative and qualitative research to get bigger wins.
- Apply industry-agnostic processes and frameworks for growth.
- Learn qualitative skills like behavioral psychology, copywriting, and user research.
- Get technical skills like Excel, digital analytics, and testing frameworks.
Become a T-shaped marketer with a focus on growth
In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.
Go from a dabbler to a growth pro
At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.
You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.
Get updates about the Growth Marketing Minidegree program
In addition to updates, you will receive the detailed course syllabus PDF.
What you’ll learn and how
Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.
We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.
The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and online classes.
We estimate the total effort required at 25-30 hours/week.
Each week you’ll be working on home work assignments to practice what you’ve learned.
Perfect for marketers looking to drive faster growth
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.
Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.
8 cumulative tracks.
200+ hours of videos & study material.
35+ courses in total including:
- 200+ hours of video courses
- 8+ hours conference event videos
- Actionable exercises and supplemental reading
Track 1: growth marketing foundations
- Growth vs. traditional marketing
- Building a growth process
Track 2: running growth experiments
- Research and testing workshop
- Conversion research
- How to run tests
- Statistics fundamentals for testing
- Optimize your optimization program
Track 3: data and analytics
- Excel for marketers
- Google Analytics for beginners
- Intermediate Google Analytics
- Google Tag manager for beginners
- Conducting an analytics audit
- Using analytics to find conversion opportunities
- Data-Driven attribution
- SQL for marketers
Track 4: UX
- Building data-driven personas
- UX for marketers
Track 5: psychology and storytelling
- Consumer psychology: pricing, websites, communication, products
- Product messaging and salespage copywriting
- Social proof
- Testing your emotional content strategy
- Principles of persuasive design
- Intro to neuromarketing
Track 6: channel-specific growth skills
- Identifying and amplifying growth channels
- Referral Marketing: Building and Optimizing your Viral Channel
- Messaging strategy in public relations
- Email marketing
- Facebook ads
- SaaS growth
Track 7: channel-specific growth skills (continued)
- Customer acquisition (PPC + SEO)
Track 8: growth program management
- GrowthMaster training workshop (with Sean Ellis)
- Optimizing your growth process
World class instructors
John McBride
Sophia Eng
Sean Ellis
Ramli John
Peep Laja
Anna Dahlström
Stefania Mereu
Claire Vo
Fred Pike
Chris Mercer
Yehoshua Coren
Charles Farina
Jeff Sauer
Kelly Gray
Erik Johnson
Joel Klettke
Roger Dooley
Dan Shure
Momoko Price
Wes Bush
Talia Wolf
Ben Labay
Is this program right for me?
It’s ideal for
- Full-stack marketers / marketing generalists who want to specialize
- People who want to join growth teams
- UX folks working with data and want to get better at it
The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.
This program is designed to take participants from novice to advanced level growth marketers. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.
You need to have 25-30 hrs / week to commit to this. You need to take it seriously to learn.
You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.
What happens after the program ends?
1. Your growth marketing expertise will go up. Getting to know the right tools and processes will 10x your effectiveness as a marketer and optimizer.
2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Growth Marketing specialist and can show off your new skills on your resume and your LinkedIn profile.
Frequently Asked Questions
I’m in the UK/Europe/India/Australia/etc – can I still take the course?
Yes. It doesn’t matter where you are. You can choose your own time, when you want to watch the course
Can I have my employer pay for this?
Yes. Lot of companies have budget for trainings.
Can I watch the sessions as recordings?
Yes.
Is this suitable for total beginners?
Yes. We teach you everything you need to know.
Is this suitable for intermediate level?
Yes. You can just skip intro lessons and test out of them
Show off your new skills: Get a certificate of completion
Once the course is over, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
Need help getting your employer to pay for this program?
Click here for pitch deck, swipe files, and tips.
Enroll to CXL Institute now:
Some of the companies that train their teams at CXL Institute: