Go way beyond what most optimization experts know

From zero to hero in self-serve experimentation

After you take this course, you won’t need to rely on what the testing tools say about results.

You’ll be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques to get more value than any tool can really give you. That’s independence.

Get to the top of the food chain in terms of the best CRO practitioners in the world

Having the ability to dive deep into experimental statistics and analysis using data and code is a skill that very few people have. You will be one of those rare phenomena. This will put you many steps ahead of all those optimization experts out there.

In this course, Chad will peel back the curtain on the world of advanced experimental statistics, data science, and discuss deep experimental understanding. All using common sense language.

• Learn what makes data analysis so important and why we should think very carefully about building our own metrics
• Understand how to generate sample size (the right way)
• Master principles of analysis and metric building
• Discover how to build, launch, and analyze experiments offline
• Use statistical techniques like regression and time series analysis for CRO
• Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
• Generate powerful custom charts to communicate testing results
• Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).

This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.

Meet your instructor, Chad Sanderson

Experimentation Program Manager @ Microsoft

Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.

Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.

Chad has the ability to explain the power of optimization on any level, to the statistics-minded data scientist to the company’s most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer’s mindset.

Your full course curriculum:

Show off your new skills: Get a certificate of completion

Once you’ve completed the course, pass a test to get certified in Account based marketing. Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.