Get really, really good at analytics.

In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.  In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets and more.

In the end you will have the skills you need that the market wants and you need to accelerate your career.

With the guidance of mentors and seasoned practitioners in the field, you will graduate with demonstrable skills and a certificate you can rely on.

What you’ll learn and how

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and online classes.

We estimate the total effort required at 15-20 hours/week.

Each week you’ll be working on homework assignments to practice what you’ve learned.

Is this program right for me?

It’s ideal for

• Full-stack marketers / marketing generalists who want to specialize
• People who want to join growth teams
• UX folks working with data and want to get better at it
• Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists in 8 weeks. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You need to have 15 hrs / week to commit to this if you want to complete it in 8 weeks. The program is of course self-paced, so you can take all the time you need if you have less hours per week.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

What happens after the program ends?

1. Your analytics expertise goes up. Your new skills in Google Analytics, Tag Manager and Data Studio will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Digital Analytics specialist and can show off your new skills on your resume and your LinkedIn profile.

Frequently asked questions

• I’m in the UK/Europe/India/Australia/etc – can I still join? Yes
• I don’t know javascript/html/css, can I still join? Yes
• Can I have my employer pay for this? Yes
• Can I watch some of the live sessions later as recordings? Yes
• Is this suitable for total beginners? Yes
• Is this suitable for intermediate level? Yes. You can just skip intro lessons and test out of them
• How is this different from the free GA / GTM courses provided by Google? Courses by Google are very basic and mainly focus on teaching you the UI of the tools. This program focuses on teaching you the process of digital analytics, working with data, goes up to advanced level. It teaches you analytics skills you will need in the real world.

Show off your new skills: Get a certificate of completion

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test.

Pass the final test and become a CXL Certified Digital Analytics Specialist.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.