Maximize retention as a growth strategy
Online course:
Customer retention for subscription products
By Val Geisler, email and digital strategist
Course length: 3h
Some of the companies that train their teams at CXL Institute:
When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.
What separates the top 1% from the bottom 99%?
Retention.
For SaaS companies, the term “growth” often means acquiring new customers, doing biz dev, and building out a sales and marketing team. But what about the customers you’ve already attracted?
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
Introduction video (2 min)
[fvplayer src=”https://youtu.be/wGV0p8Rpbsw” splash=”https://i.ytimg.com/vi/wGV0p8Rpbsw/maxresdefault.jpg” caption=”Customer Retention – The most underrated growth channel for your SaaS”]
Retention is the most underrated growth channel
Stop letting your churn rate keep you up at night. Start focusing on retention efforts instead. Retention activities are the secret to increasing your customer lifetime value (CLTV)… and the number of zzzzz’s you can catch on a regular basis.
In this course, Val will teach you everything you need to know about why retention leads all other growth strategies…and how to maximize it.
In just 6 short online classes, you will be able to
- Know the difference between good and bad retention
- Identify the keys to really great retention
- Implement strategies that will positively affect your churn rate
- Learn how to improve retention long term
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
Sneak preview: Lesson 1
Learn the ins and outs of retention, how to define it, and ways it can impact your business. [fvplayer src=”https://vimeo.com/289552373″ splash=”https://i.vimeocdn.com/video/725225162_1920x1080.jpg?r=pad” caption=”retention-course-class-1″] Topics cove …This course is right for you if…
- You want to find ways to grow your MRR without hiring a sales team.
- You measure customer churn rates as a KPI for your role.
- You have struggled identifying retention blindspots in your overall customer experience.
This course is probably not for you if…
- You’re not a SaaS or subscription model-based company
- Your churn rate is at a number that doesn’t concern you in the slightest.
- You think the only key to growth is new customer acquisition.
- You can’t influence the relationship your brand has with your customers
Skills you should have before taking this course
This course is suitable for everyone, but it helps if you have:
- A working knowledge of your current churn rate.
- The ability to impact the customer experience (through email, app-based UX, collecting data via surveys, etc.).
- A basic understanding of how churn affects a business focused on monthly recurring revenue.
About your instructor, Val Geisler
Val has been obsessed with customer experience since her high school cashier job at the local Target store.
From retail to events and now software, Val has seen it all: the good, the bad, and the ugly.
As an email marketing strategist, Val combines her background in customer experience, content creation, and digital strategy. Nothing brings her more happiness than helping businesses unblock the way they connect with their customers.
Your full course curriculum
Retention: The most underrated growth channel
1 Retention = revenue
2 The early bird gets the retention worm
3 For best results: segment
4 Beyond the first 90 days
5 Slowing the curve
6 Measuring and improving retention long term
Show off your new skills: Get a certificate of completion
Once the course is over, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
Need help getting your employer to pay for this program?
Click here for pitch deck, swipe files, and tips.
Enroll to CXL Institute now:
Some of the companies that train their teams at CXL Institute: