Learn to set up and use personalization

Enroll in this 8-class personalization course to learn how to

• Structure a personalization strategy from scratch
• Evaluate and pick the right tools and technologies for your business
• Analyze and frame results to evangelize wins
• Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results

…and so much more.

Why most personalization efforts fail

If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.

“Drive one-to-one customer experiences.”

“Target the right customer with the right message at the right time.“

“Mass marketing is over. It’s all about targeting individuals with specific and tailored message.”

Great. All of these things sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.

Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do. But when done right, it’s the highest ROI optimization activity you can perform.

Segment and target customers for increased revenue and conversions

There is a right way to do personalization.

In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.

Simply put, this online course will teach you practical ways to deliver more results with personalization. You’ll explore different types of personalization and choose the right one for your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company.

This course is right for you if…

• You understand the basics of website A/B testing. It is fine to be a beginner at A/B testing
  
• Advanced A/B testers will find even more value in this course
  
• You’ve tried A/B testing and thought “it didn’t work for me”
  
• You’re accountable for driving your site visitors to take a certain action. This often means you have growth, demand gen, or acquisition in your title

This course is probably not for you if…

• Your website isn’t important to your business
• You don’t like taking a quantitative approach towards growth
• You have never thought about web optimization

Skills you should have before taking this course

• A basic sense of setting up an A/B test, calling winners, and sequencing tests. You do not need to be expert in any of these nor know the mechanics in detail. These skills provide a helpful background for learning personalization.
  
• A basic understanding of web optimization.
  
• This is a beginner to intermediate personalization course.

In just 8 sessions , you’ll be able to…

• Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycle
  
• Understand how to use personalization for both B2B and B2C environments
  
• Put personalization to work together with analytics, account-based marketing, and creative agency/team work
  
• Set strategy and put in place the tools and processes to enable personalization for your business
  
• Avoid typical pitfalls marketers encounter when starting to employ personalization
  
• Make more money from your optimization efforts. That’s what it’s all about, right?

Your full course curriculum

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