Wrangle and untangle your marketing tech stack
Learn to correctly integrate various pieces of your tech stack, organizing how it all works in the funnel. Discover how to solve the biggest problems like identification of customers and deduplication of users across systems. Automate your marketing and grow sales.
Online course:
Optimizing your marketing tech stack
By Dan McGaw, CMO @EffinAmazing
8-class online course
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In this 8-class training program, you’ll learn how to:
- Choose and set up the right tools for your stack.
- Build a taxonomy guide to scale your business
- Integrate tools to build a holistic marketing machine
- Set up Segment.com to power your stack integrations
- Track lead and engagement scoring to identify hot leads
- Use hacks to get shit done without engineering
- Convert more customers using your stack
With the right set of tools, you can finally get the marketing results you’re aiming for
What’s a marketing tech stack?
Marketing tech does a lot of things. Most crucially, it should enable you to piece together different useful tools to track the full customer journey while measuring the ROI of your marketing efforts.
Your “martech” stack might include marketing automation software, tools for analytics and data piping, a CRM, support and live chat systems, community forums, prospecting tools, and more.
But with dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs — it’s nearly impossible for most businesses to build the right stack from the beginning.
During this 8-class course, marketing expert Dan McGaw will show you how to evaluate, eliminate, and integrate the tools that will drive growth for your business.
A short introduction video
Dan will teach you exactly how to:
- Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
- Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
- Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
- Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
- Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
- Get shit done without engineering — No coding required
- Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you
Just some of the things your effective marketing tech stack will empower you to do
Confidently pick the right tools for your business
There are so many tools on the market right now (7000+), it can be hard to even choose an email provider. Using Dan’s quick product evaluation matrix, you can be sure you’re committing to the right platforms.
Build an integration plan & make your tools talk to each other
Every marketing tech stack requires integration. Getting the planning right is the most critical part of creating a successful stack, which is why this course includes templates to guide you through the planning process.
Discover the keys to seamless integration
Truly reliable tool integration happens two ways. First, give your engineers a structured integration plan to head off any development delays. Second, hack together the tools you need (with zero coding skills required).
Earn a raise or promotion for upgrading your analytics & operations skills
Marketing technologists are some of the highest-paid marketers. During this course, you’ll learn the fundamentals of marketing operations and how to set up your analytics tools for useful data — making you a much more valuable team member.
Improve your sales & marketing conversion rates
Once your new tool stack is up and running, you’ll be able to automate processes you’ve always done manually. You’ll run tests across multiple channels, platforms, and audiences (and your analytics alone will tell you exactly what is or isn’t working). With all of these processes operational, you’ll see conversion lifts in every area of your sales and marketing.
This course is right for you if …
- You’ve explored some marketing tools, but haven’t decided which will yield the best value
- You’ve begun to collect data from various tools, but need to fit all the pieces together
- You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
- You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-how (or Zapier experience)
This course is probably not for you if…
- You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
- You’re not currently working with any sort of marketing tech or tool
- You’re looking to learn about advertising or content marketing tools
- You want to dive deep into technical integration using Google Tag Manager or code
Skills you should have:
- A general understanding of marketing automation.
- Basic reporting skills using Google Analytics.
- A basic understanding of how to integrate tools.
- Some technical know-how and Zapier experience.
About your instructor,
Dan McGaw
CMO @EffinAmazing
Dan is a seasoned veteran of the growth marketing and analytics space. His expertise lies in helping businesses extract and interpret the right data to grow their revenue exponentially.
He’s the founder and CMO of Effin Amazing, an analytics and marketing stack agency specialized in using data and analytics tools to increase mid- and bottom-funnel conversion rates. He’s also the CEO and Founder of utm.io, a leading tool that helps brands track their marketing campaigns with UTM links.
Dan previously served as the Head of Marketing at Kissmetrics, and spent time as a mentor at 500 Startups. He works as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing data.
Sneak preview: Lesson 1
Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will cover: How to think about your stack, and the types of tools it should contain — You might just be …Your full course curriculum:
Optimizing your marketing tech stack
1 What is a Martech Stack and how does it solve my marketing problems?
2 Choose the right tools for your stack
3 Integrating the stack
4 Building your stack taxonomy
5 Data driven analytics
6 Capture emails and generate more leads
7 Automating your marketing
8 Relationship management with CRMs
Show off your new skills: Get a certificate of completion
Once you’ve completed the course, take a test to get certified in building a marketing tech stack.
Add your certification to your resume, your LinkedIn profile, or just get that well-earned raise you’ve been waiting for.
Need help getting your employer to pay for this program?
Click here for pitch deck, swipe files, and tips.
Enroll to CXL Institute now:
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