Confidently generate huge ROI from your LinkedIn Ads
And demystify the most expensive paid ad channel once & for all.
Online course:
LinkedIn Advertising
By AJ Wilcox, LinkedIn Ads Pro / Founder @ B2Linked
Course length: 3h
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In this course, LinkedIn pro & official partner AJ Wilcox walks you through his 3-step process to squeeze the best performance out of your LinkedIn Ads, even if you’re brand-new to the platform.
Here’s what AJ will teach you
- Which businesses should & shouldn’t advertise on LinkedIn
- How to craft an offer that stands out
- How to create & manage killer ads and audiences
This course will enable you to
- UNLOCK THE POWER OF LINKEDIN: Tap into LinkedIn’s premium audience for the lowest possible costs using AJ’s proven methods
- TARGET SMARTER: Scale your audience, avoid your competition, and build wildly effective retargeting audiences
- CREATE COMPELLING OFFERS: Craft irresistible offers that drive high-volume clicks & conversions
- FINE-TUNE YOUR FUNNEL: Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
Introduction video
[fvplayer src=”https://youtu.be/Z14lkZQGPak” splash=”https://i.ytimg.com/vi/Z14lkZQGPak/maxresdefault.jpg” caption=”LinkedIn Marketing | CXL Institute LinkedIn Advertising Course w/ AJ Wilcox founder B2Linked Agency”]
Finally leverage LinkedIn Ads for your business
You’ve probably considered running LinkedIn Ads in the past… and then discovered that they’re incredibly expensive. Hoping to avoid costly mistakes, you’ve put it off till now.
But you can’t afford to wait any longer to put LinkedIn’s powerful platform to work for your business.
Instead of blowing your ad budget on newbie mistakes, skip straight to a high-performing ad strategy.
In this course, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years of creating and managing high-revenue-generating LinkedIn ads. You’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.
In addition, you’ll discover
- How to select optimal audience sizes — which is crucial to generate the right mix of hyper-targeted data
- The types of offers that drive interest and conversion — without appearing sleazy or scammy
- How to systematically test offer variations — so you’re always improving performance
- How to renew interest in your offers over time — to avoid fatiguing your prospects & continually generate results
Finally, you’ll learn how to effectively monitor and manage A/B tests, analytics, tracking, and closed-loop reporting… without stumbling around and wasting hours inside LinkedIn’s ad manager.
This course is right for you if…
- You’re in B2B marketing
- Your customer lifetime value is $15k+
- Your prospect can be defined by their professional facets
- You have experience with paid ads, but haven’t gotten a handle on LinkedIn yet
This course is probably not for you if…
- Your customer lifetime value is less than $15k
- Your prospects can’t be defined by professional parameters or spend little time on LinkedIn
- You have zero previous experience with paid ads (ex. AdWords, Facebook, or Instagram)
About your instructor, AJ Wilcox
LinkedIn Ads Pro / Speaker / Founder @ B2Linked
AJ Wilcox is the founder of B2Linked.com, a LinkedIn Ads-specific ad agency started in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
B2Linked provides both account management and consulting services around LinkedIn Ads. They’ve managed over $100m in cummulative ad spend on the platform.
AJ lives in Utah with his wife and their 4 kids. When he’s not generating enormous LinkedIn ROI for his clients, he competes in triathlons and races go-karts.
Jacob is a web developer who’s passionate about creatively solving real-world problems.
He develops cutting edge projects that impact the world and challenge his expertise.
Jacob’s background lies in finding innovative ways to improve user experience, program efficiency, and team performance.
Your full course curriculum
Main module
1 The basics of LinkedIn Ads
2 Advanced LinkedIn Ads
3 Putting it into action
4 Analysis, analytics, and closing the loop
Show off your new skills: Get a certificate of completion
Once you have completed the course, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
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Click here for pitch deck, swipe files, and tips.
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