Go from zero to effective in using Google Analytics

This course will take you from zero to effective in using Google Analytics to improve your marketing efforts.

Enroll in this training program to learn

• The basics of Google Analytics
  
• Who your visitors are and where they’re coming from
  
• What actions your visitors take on the site, what the results of those actions are
  
• How to analyze and find insights to improve business decisions

Get a grasp on the most popular analytics tool in the world

CXL Institute brings you an intensive online training course led by world renowned analytics and tag management expert, Chris Mercer.

Throughout the course, you’ll

• Learn to navigate all of the most crucial reports Google Analytics gives you.
• Think like an analyst. How do you approach problems and find answers to business questions? This mindset is the most important part of analytics.
• Use Google Analytics to find conversion opportunities, analyze marketing campaigns, and learn more about user behavior.
• Feel more comfortable providing quantitative answers and solutions to your business questions.

This course is right for you if…

• You feel overwhelmed looking at analytics reports
• You know you should learn more about data analytics, but haven’t explored the topic much
• You’re a marketer whose job could benefit from an increased ability to analyze data
• You have zero to little knowledge on the inner workings of Google Analytics and you’re tired of missing out

This course is probably not for you if…

• You’re an experienced analyst
• You’ve taken any other CXL Institute Google Analytics courses
• You feel comfortable answering business questions with GA data

What skills do I need?

How long should I have been working in analytics?

• If you’re currently a professional analyst, you might be overqualified.
• If you have a website but don’t think you’re getting accurate insights from GA, take this course.
• If you’re in any role of marketing (content, customer success, UX, social, branding), you can benefit from learning Google Analytics.
• This is beginner-level and will teach the fundamentals. You don’t necessarily need any skills coming into the class, just a willingness to learn.

What would make a student overqualified for this course?

• If your boss asks you a question about the performance of your site, are you able to jump right into Google Analytics and tell her?
• If analytics is a core part of your job role, you’re probably overqualified.
• Even if you use Google Analytics once in awhile but have never been formally trained, you might learn some fundamentals of the tool in this class.

What you’ll walk away with afterwards

• The ability to answer specific business questions using Google Analytics
• Confidence that your data is accurate and not swayed by bots, spam traffic, or other data tracking issues due to technical implementations
• Knowledge of the inner workings of Google Analytics – essentially, what dimensions, metrics, segments, filters, and reports mean
• The ability to confidently communicate analytics insights with stakeholders and clients
• How to use Google Analytics data to improve product, marketing, and strategy decisions

Your full course curriculum:

Show off your new skills: Get a certificate of completion

Once you’ve completed the course, pass a test to get certified in Google Analytics. Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.