Learn to build, manage, and scale your CRO services

Introduction video (2 min)

This master course for CRO agencies and consultants is a hands-on and practical training program taught by the person most qualified to do so: conversion optimization legend Craig Sullivan.

Running a CRO agency is really hard

Whether you’re a freelance consultant picking up your first client or you’re at a large agency with hundreds of employees and many clients, the above statement stands true: it’s hard to run a CRO agency.

There are so many moving pieces in running a services business. You have to gather leads, close deals, manage clients, hire talent, choose the right tools and techniques, as well as communicate the results of your work effectively (while producing amazing work, of course).

If you currently offer conversion optimization services or if you plan to in the future, this class will help you build a sustainable business while mitigating the number of mistakes you make.

Learn to close more and bigger clients

When you’re selling agency services, no matter how you productize your offering, you’re still selling time. The fact is that it just makes so much more sense to work with bigger clients.

• Time spent with any client is pretty much the same, but big companies can afford to pay a lot more
• You increase their revenue by 1%. If their annual revenue is 500 million, that’s many Ferraris. If their annual revenue is $100,000 and you get a 1% bump, they fire you and tell everyone how much you suck.

This course will show you how to attract the right clients, win them over and close big deals.

This 4 week course will equip you with not only the toolset and knowledge but with the confidence to grow your business by leaps and bounds. The ROI on this course will be incredibly evident: whether you charge more or scale your quantity of clients, you’ll have an exponential return on this investment.

After this program, you’ll have a step-by-step plan with proven sales and marketing templates and processes for growing your business the way you want to, whatever pace that is. You’ll have a deeper understanding of client psychology, how to close big deals, and how to choose clients you actually want to work with.

Delight current clients with deeper expertise and process

Keeping and managing clients can sometimes go unnoticed when you think about agency health, but managing clients is often the hardest and most important part of the process.

Better client management lets you focus on coming up with better solutions and getting better work done, and it also leads to longer working relationships (meaning more revenue for your agency and better referrals down the line).

After this 4 week program, your clients will be thrilled with your new knowledge and skills, and they’ll be delighted that you’re better able to drive results and communicate that value to them clearly.

In addition, this course will teach you a better and more repeatable process for client meetings and account management, so that your junior employees can quickly begin to interact autonomously with clients, removing the need for senior supervision.

Learn from the master: Copy Craig’s every process

There are a whole lot of people out there who say they know what they’re doing, but not many actually do. Craig has been in the game longer than most, a true OG of optimization. If there’s anyone to listen to in this field, it’s Craig Sullivan.

His advice isn’t to be taken lightly – he learned through 12 years of victories and defeats, trial and error, and from working with a dizzying variety of clients.

As Otto Von Bismark so bluntly put it, “Fools say that they learn by experience. I prefer to profit by others’ experience.”

Craig is one of the few who does conversion right – and can walk you through the process from soup to nuts.

Optimize your own optimization services

When you’re a practitioner – a consultant, individual contributor, or agency head – it’s common to focus on the work without focusing on steering your business in a strategic direction. “The cobbler’s children have no shoes,” as they say.

It’s easy to fall into this trap; we love the work, so we let the other chips fall where they may.

However, that’s no approach to take if you truly want to grow a winning digital agency.

This course will teach you to processize all of that stuff you usually cast aside: marketing your business, positioning your offer within the market, managing the entire client lifecycle, hiring a team, managing a team, scaling a team, and what tools and methodologies you need to master to stay on top.

At the end of this course, your agency will be a well-oiled machine, uniquely prepared to lead the field in the next decade of offering digital optimization services.

Be confident in your ability to close deals and get results

CXL Institute brings you an intensive online training course led by world renowned conversion optimization expert, Craig Sullivan.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.